NO FREE LUNCH?

Is our advertising FREE? ISB charges no FEES for artwork to include your discount coupons in our SuperPass publications or to design and host your WEB COUPONS. At this time, there are absolutely no charges incurred by you for these services...period.

We flip advertising upside down! Instead of you PAYING to put a discount in the local paper and then 'PAYING' AGAIN when the discount is redeemed, we print aggressive offers from you to add value into our SuperPass coupon book and SELL that to the consumer. Coupon book sales pay for all of the valuable services that we offer. As time goes on, we want to be an ad source that GETS RESULTS!

This allows us to provide complimentary services like our WEB COUPONS download page. Here you can get added exposure for your business, by offering coupons that need not be as aggressive as those required for the print SuperPass. The free downloads invite visitors to our site where we're able to advertise our business and yours, as well as offer a benefit to the consumer.

NOTE: there is no stipulation that you advertise with an aggressive offer in the SuperPass coupon book to take advantage of our free WEB COUPONS download page. Contact us to set up your own WEB COUPON page. You can use it to advertise the daily specials and deals you already have set up.

We also offer banners, web links, and free single web pages for our partners! A single web page can be used to show food or product samples, your location and even a way for the visitor to contact you directly via email (we can redirect a 'generic' email to the email address you already use).

WILL WE REALLY GET A RESPONSE?

Although couponing has a relatively low response rate, around 1-3%, indications are that when times get tough (are things tough, yet?), this increases dramatically. Studies also show that more aggressive offers do get a much higher redemption rate, and that educated people use coupons at higher levels than the less educated. Click here to see a chart on coupon use.

Don't worry that you'll be overwhelmed with coupons. View it as a unique way to get your name out there and continue to draw in the new customers that every business needs to survive and thrive. The value and quality of your products and services will still be the major reason why a first time visitor comes back!

WHAT CAN MY BUSINESS DO TO MAXIMIZE ISB ADVERTISING EFFORTS?

If you want to keep paying for expensive TV, radio or print ads, don't tell anyone about your ISB discounts! If you want to start building some buzz about a more creative way to market and benefit your own business, allow us to put a small sticker in the window telling about your SuperPass and/or WEB COUPON discounts.

If you have a web site, add in a link from your web site to ours (let us know if you need technical help with this).

When someone comes in to use a SuperPass or WEB COUPON discount, make them feel welcome, that you're glad they chose to spend their hard earned dollars with you and that you want them to use the discounts and tell their friends about them, too!

Remember, when you advertise with ISB you, only 'pay' when you get a response, and then, only in 'product dollars', which cost you less than using cash to pay for other advertising (that offers no promise of a return). Some of our partners focus their discount marketing toward slower times of the day or days of the week. This causes no change in your profit margins on your busy times, but will likely add revenue to your bottom line, utilizing capacity and overhead that you have to pay for WHENEVER you are open for business. If you EVER have an empty seat, you need to advertise with us!